Personal Brand and Professional Image
It is Tracy’s belief that the way we choose to dress ourselves says a lot about who we are. This seems to have the biggest impact in our professional lives, where first impressions are often lasting ones. In today’s highly competitive job and business market, we cannot afford to not consider this.
In her extensive work with women from all walks of life, Tracy has discovered a growing need for women to create a professional image and personal brand that reflects who they are in an authentic and integrated way. A professional image need no longer be a “mask” or a “front”, but should be an accurate reflection of a woman’s confidence and the value that she adds to her working environment.
It is for this reason that Tracy has designed variety of workshops and individual packages to assist you to create a professional image that accuratly reflects who you are whilst upholding the professional image of the company you work for.
Workshops:
Discovering your unique Personal Brand and Professional Image Workshop
This workshop will cover the following aspects:The importance of creating a professional image and how it can change or improve a perception of you in the workplace.
Assess your existing look and understand what it says about you.
Explore the image you wish to portray.
How to align the look you wish to portray with the professional image and values of the company that you work for.
Explore processes and strategies that will assist you to create the perception that you wish to achieve.
How to create a professional look while maintaining your individuality and dressing appropriately for your body shape.
Help you to understand that the way you project yourself is a reflection of how you feel about you
Presenting the professional image of your company (1/2 day)
A fun and interactive workshop that gives women the skills to create their own individual style that suits their body shape, lifestyle and budget while creating and maintaining an appropriate professional image.Topics covered:
What is a professional image and why is it important for today’s working woman?
- The importance of creating a professional image and how it can change a perception of you in the workplace.
- Assessing your existing look and understanding what that says about you.
- Exploring the image you wish to portray.
- How to align the look you wish to portray with the professional image and values of the company you work for.
How to create a professional look while maintaining your individuality and dressing appropriately for your body shape.
How to lose 5kg just by getting dressed in the morning.
- Guidelines to appropriate and inappropriate styles that you can wear, taking into consideration your body shape.
- Impressions you create with various colours and styles and how to select them accordingly.
- Visual examples of how women have transformed their look by dressing for their body shape.
- The benefits of effective wardrobe planning.
- How to plan your wardrobe to ensure you have a wardrobe full of clothing that suits you instead of a wardrobe full of clothing and nothing to wear.
- How to plan your wardrobe according to your lifestyle and budget.
Inside Out Workshop
In their extensive work with women from all walks of life, Tracy Gold and Lynn Witten have discovered a growing need for women to create a professional image that reflects who they are in an authentic and integrated way. Professional image need no longer be a “mask” or a “front”, but an accurate reflection of their confidence and the value they bring to their working environment.
Lynn Witten is an established businesswoman and executive coach, who facilitates transformation in businesses and individuals. With her wealth of experience in the corporate sector, aswell as her own personal history, she brings an understanding of how undergoing personal process and reflection can assist women to strengthen their professional image and overall success in their careers.
Tracy Gold is a fashion designer, personal stylist and founder of The House of Tracy Gold. She assists women tocreate a look that is an outer expression of who they are on the inside. As an entrepreneur and business owner, Tracy has experienced the link between her success and the perceptions she creates.
Presented by Tracy Gold and Lynn Witten, this is a fun and interactive workshop that gives women the skills to:
- understand that the way they project themselves is a reflection of how they feel about themselves;
- explore processes and strategies that will assist them to create the perception they wish to achieve;
- and, be inspired by women who have successfully used these processes and strategies in their own professional and personal lives.
Topics covered:
What is a professional image and why is it important for today’s working woman?
- A look at how ‘women in the workplace’ have changed in recent years.
- Explore the opportunities and challenges women experience in the work place.
- The importance of creating a professional image and how it can change a perception of you in the workplace.
- Assessing your existing look and understanding what that says about you.
- Exploring the image you wish to portray.
- Creating a strategy to assist you to transform your image to better represent who you are.
- How to align the look you wish to portray with the professional image and values of the organisation you work for while maintaining your individuality.
How to create a professional look by dressing appropriately for your body shape.
- Understanding that how we see ourselves impacts on the impression we create.
- How to lose 5kg just by getting dressed in the morning.
- Ways to change the way we see ourselves in order to project confidence.
- Guidelines to appropriate and inappropriate styles that you can wear, taking into consideration your body shape.
- Impressions you create with various colours and styles and how to select them accordingly.
- Visual examples of how women have transformed their look by dressing for their body shape.
How to plan your wardrobe according to your lifestyle and budget.
- The benefits of effective wardrobe planning.
- How to plan your wardrobe to ensure you have a wardrobe full ofclothing that suits you instead of a wardrobe full of clothing and nothing to wear.
- How and why you shop, how it can aid or prevent you from achieving the look you desire.
- How to plan your wardrobe according to your lifestyle and budget.
- How to create a wardrobe plan that will help you make the most of your budget.
Professional Image Makeovers
These full day packages are designed to assist you to learn some of the top styling secrets that will assist you to create a professional image that best represents the company you work for whilst maintaining your individuality.
All packages can be tailor made to best suit your individual needs.
While Tracy Gold works in collaboration with industry professionals, she arranges your entire makeover for you, ensuring that each professional is thoroughly briefed on the desired look.
Professional image makeover package 1:
This package is designed to let you in on some of the top styling secrets so you can recreate your look every day.
Package includes:
- Welcome with coffee and treats.
- Personal Styling Session with Tracy Gold.
- Make-up makeover with Bobbi Brown make-up artist.
- Healthy lunch.
- Hair styling consultation with Maverick Hair or Franco International (depending on location). The stylist will teach you how to manage and style your own hair. Consultation also includes a cut, blow dry and style.
Investment:
Cape Town: R4000.00 incl VAT
Johannesburg: R5400.00 incl VAT
Products and clothing are not included, but advice on any purchases will be given by the professionals to ensure your purchases best suit your needs.
Professional Image makeover package 2:
This package is designed to let you in on some of the top styling secrets and equips you with some of the tools that will make recreating your look everyday effortless.Package includes:
- Welcome with coffee and treats.
- Personal Styling Session with Tracy Gold.
- Outfit from The House of Tracy Gold Collections especially chosen to best suit your body shape, lifestyle, personality and existing wardrobe worth R1500.00.
- Make-up makeover with Bobbi Brown make-up artist and a selection of your best Bobbi Brown products to the value of R750.
- Healthy lunch.
- Hair styling consultation with Maverick Hair or Franco International (depending on location). The stylist will teach you how to manage and style your own hair. Consultation also includes a wash, cut, colour, blow dry and style.
Investment:
Cape Town: R7000.00 incl VAT
Johannesburg: R8400.00 incl VAT
Further products and clothing unlisted are not included, but advice on any purchases will be given by the professionals to ensure your purchases best suit your needs.
Personal Branding Individual Packages:
Discover your unique Personal Brand and Professional Image
The following packages are especially designed to assist you to discover and create your unique Personal Brand whilst upholding the professional image of your company.Each package will cover the following aspects:
- The importance of creating a professional image and how it can change or improve a perception of you in the workplace.
- Assess your existing look and understand what it says about you.
- Explore the image you wish to portray.
- How to align the look you wish to portray with the professional image and values of the company that you work for.
- Explore processes and strategies that will assist you to create the perception that you wish to achieve.
- How to create a professional look while maintaining your individuality and dressing appropriately for your body shape.
- Help you to understand that the way you project yourself is a reflection of how you feel about yourself.
Projecting your Personal Brand with your wardrobe:
- Three 1 hour one-on-one sessions with Tracy Gold covering the aspects listed above with regards to your wardrobe.
- Three scheduled follow up telephonic session for support and feedback on your progress.
Investment:
Cape Town: R4 500.00 incl. VAT
Johannesburg: R5 500.00 incl. VAT
Projecting your Personal Brand with your entire look:
- Three 1 hour one-on-one sessions with Tracy Gold covering the aspects listed above with regards to your wardrobe.
- Make-up makeover with a professional make-up artist.
- Hair styling consultation with Maverick Hair or Franco International (depending on location). The stylist will teach you how to manage and style your own hair to finish off your professional look. Consultation also includes a cut, blow dry and style.
- Three scheduled follow up telephonic session with Tracy Gold for support and feedback on your progress.
Investment:
Cape Town: R6 500.00 incl. VAT
Johannesburg: R7 900.00 incl. VAT
Projecting your Personal Brand inside and out:
- Three 1 hour one-on-one sessions with Tracy Gold covering the aspects listed above with regards to your wardrobe.
- Make-up makeover with a professional make-up artist.
- Hair styling consultation with Maverick Hair or Franco International (depending on location). The stylist will teach you how to manage and style your own hair. Consultation also includes a cut, blow dry and style.
- Three scheduled follow up telephonic session with Tracy Gold for support and feedback on your progress.
- Executive coaching programme with Lynn Witten of Witten Consulting. For more information on Lynn click here.
The coaching programme will include:
- 3 face-to-face (or telephonic) executive coaching sessions with Lynn Witten of Witten Consulting.
- An Adfen enneagram assessment. For more information on the enneagram click here.
- A development plan for further self-development.
The objectives are to:
- Gain a greater insight of yourself.
- Identify the way you are perceived by others.
- Identify how you would like to shift these perceptions.
- Build a development plan together to allow these changes to occur.
Investment:
Cape Town: R11 000.00 incl. VAT
Johannesburg: R12 400.00 incl. VAT
All packages can be tailor made to best suit your individual needs.
Tracy Gold works in collaboration with industry professionals and will arrange the entire process for you, ensuring that each professional is thoroughly briefed.
Please note that the listed Johannesburg prices are subject to the availability of both Tracy Gold and Lynn Witten.
Payment plans can be arranged.
The voucher below only becomes valid once payment has been received and we have sent you confirmation in writing.
